EICMA: The Global Benchmark for the Two-Wheel Industry
EICMA – stays for Esposizione Internazionale Ciclo Motociclo e Accessori – is the world’s most important trade show for the entire two-wheel sector and serves as a strategic marketing tool for ANCMA, the industry association representing the most prestigious companies in the market.
Since its first edition in 1914, EICMA has been held in Milan and continues to be the most visited event globally in terms of exhibitors, visitors, industry professionals, and international media presence.